In a 'better late than never' move, Dell has decided to stop competing with itself in the gaming desktop PC market. The Wall Street Journal reports that Dell will now focus exclusively on it's premium Alienware line (which it purchased in 2006) for the gaming PC market. After falling behind in sales to HP, Dell is in the midst of a turnaround strategy put into place with the return of Michael Dell to the helm of the once dominant PC maker. Although these gaming PCs are an ultra-niche market with astronomical prices and insane capabilities, they often influence the regular PC market when the bleeding-edge components make their way down to commodity pricing and availability. This is where the bulk of the gaming enthusiasts (not fanatics) prefer to purchase higher end components for their PCs. Alienware has a very strong brand amongst the PC gaming community and the gaming community at large, and it would better serve Dell to build on that brand than to try and subvert it via a gaming line within the Dell product portfolio. Hopefully all goes well for Dell, as I fully support one of the few manufacturers to offer Linux to the casual user direct from the factory.
Dell to drop XPS gaming desktops in favor of Alienware
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